Five Reasons Social Media is Important for SEO

What does social media have to offer SEO? MWI receives this kind of information frequently from clients who are prospective or current. Social media is an incredibly growing channel for marketing that most companies have only started using in the past couple of years, yet it’s very important to leverage in particular if you’re putting resources in SEO. While the benefits of using social media may not be immediately obvious, they are crucial for SEO aid. Here are five benefits of social media is vital to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for some time. A social engagement happens when people comment, like or share a tweet about an article. A piece of content that has more social engagements will be able to show more social signals. Search engines analyze these social signals and use them as an element of quality when evaluating the content. This is a way for search engines to know the content that people are most interested in and what their algorithm deems as high-quality. If a piece of content receives lots of engagement on social media the content can be classified.

2) Link Building

It’s long gone of soliciting websites to add links to yours. Google’s Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you reach websites who are willing to link to your content, if asking them directly would be thought to be “unnatural”? Social media can help. Social media allows you to share your content with appropriate audiences that are willing to link to your content, when it’s worthy of linking to. They will also be able to share your content with their friends and increase the reach of your content.

3) Content Amplification

You can write all the top-quality content you like but it’s not going to gain any traction without amplifying it. Sure, email marketing can be an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. You can also reach new audiences through social media. If you publish your content to your followers, they’ll also share it with their personal followings in the event that they find it helpful. This will cause them to also share it with their friends to increase your reach. In return, you will gain an abundance of relevant traffic, inbound links, brand recognition and social signals All of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand recognition and brand identity can tell search engines an awful lot about the overall quality of your site and تزويد مشاهدات يوتيوب the degree to which it should be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Co-citations can be created through social media to improve Google’s trust as well as aid with brand-name searches.

5) Social Indexing

Since the search engines index social media sites and display them on search results pages. This enables your brand to show up on search results when you type in branded search queries , which is more than only your website. But it gets even better than that. Tweets on their own from Twitter were once indexed and included in the search results. This allowed your website to be more prominent in searches. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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